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Movie Theater
We are creating an app that allows users to order their snacks before arriving at the theater. We noticed that competitors have similar opportunities for their customers and have had a very successful return. We want to create a solution that will allow us to compete in the marker, improve the customer experience, and improve snack sales.
ROLE
UX designer designing an app for Snack App from conception to delivery.
RESEARCH
PERSONAS & USER JOURNEY
KEY INSIGHTS
Better Steps
Better Steps
Users need better support to understand the steps in ordering snacks at their preferred theater.
Intuitive Design
Intuitive Design
Users need a more intuitive way to start ordering their snacks.
Better Cues
Better Cues
Users need better cues for knowing more information is available.
INITIAL CONCEPTS
The initial concept was a storyboard of the user. This helped the designers begin to build empathy with their potential users and start to map out the purpose of the application.
WIREFRAMES
USER TESTING RESULTS
User testing helped us iterate on our first mockups (seen below).
Our final designs were created after a second usability study and feedback from users.
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